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Our story


Tariq Zabian

Tariq meets Alex. They were working together to disrupt consumer exploitation in Egypt through launching a new version of dubizzle, the popular classifieds website from Dubai.

Alex Hutley

With the advancement in mobile tech & growing dispensable income, there was an opportunity to increase the mobility of items. They developed a product, pitched it to the board & got it patented.

Patent: Systems for electronic exchange of information about available items

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The first iteration of Shedd is born, known then as dubizzle instant. It allowed people to share what they owned and underused - from screwdrivers to watches to powerboats.

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Our "Why" is established - Make better use of the world’s possessions.

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6 months of tinkering, tweaking and fluffing peaked at 5 users all at once. It wasn’t going to plan. We scrapped the app and went back to the drawing board.

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Nobody wanted to share power drills.

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But women kept selling handbags

54% of the average woman’s wardrobe is made of items used once, never to be worn again. Coupled with an exploding fashion industry, we knew we could make better use of the world's possessions.

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Bushra Shahid
Senior iOS Engineer
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Fadeelah Al-Horaibi
CX Lead


Following successful tests in Lebanon and a launch in UAE, Shedd got it’s first funding of $1M by dubizzle and started expanding it's team.

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Mo Mostafa
Android Engineer
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Starah Esponja
CS Team Lead
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Costanza Brusasca
Digital Marketing Manager
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Android Engineer

Quickly the Shedd way of life took off, with thousands of everyday women trading their unworn fashion, and celebrities joining in to auction off limited items donating funds to good causes.


Following the run-away success of Shedd in the UAE, the goal was to test a second market with entirely different characteristics. Enter Bulgaria.

Early 2016

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Spas Slivkov
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Plamen Noninski
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Plamena Disanska
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Victoria Vasileva
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The sleepless nights began to pay off when we not only saw exponential growth of the core Shedd platform, but also a strong brand launching initiatives such as ASOB (All Shapes of Beautiful).

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All shapes of beautiful

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Ben Cohen
Head of BI
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Jeethu Rao
Backend Engineer
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As we started scaling up operations, more support was needed to moderate content & engage with our users. In came a hub in Jordan to expand the international flavour of Shedd.

كيفك حبيبتي؟

Late 2016

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Shedd ventures down-under to test Australia as a potential market.
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Bulgaria launches <em>queendom.</em>

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Android Engineer
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Ayoub Dardory
Backend Engineer

The Sheddnesday Intern programme is born. A fiercely competitive ‘Apprentice’ style initiative to unearth the brightest talent in the UAE – Enter Rebecca and Angela the first recruits.

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Rebecca Gill
Marketing Intern
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Angela Alexander
Marketing Specialist


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Ivan Yordanov
Mobile team lead
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Gilles Van Den Peereboom
Senior iOS Engineer
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Mark James
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Ashlee Pham
CS Team Lead
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Driver #1

Frustrated by how the big shipping providers worked, we created our own courier service, connecting buyers and sellers with ease and speed – our record was 1hr 12minutes, from tapping "buy" to delivered!

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Shedd finds a new home

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Luke Chircop
Product Lead
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Eleonora Zucconi
User Experience Researcher
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Michel Khoury
BI Analyst
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Molham Bakir
UI Designer
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Sven Herzing
Head of Engineering
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Alan Steiman
iOS Engineer
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Asher Anjum
Backend Engineer
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Sezen Sayoglu
Country Development Manager

Want to help build the next chapter?

Come & work at shedd!


Our roots


Think like entrepreneurs


Do the basics well


Understand our users, inside out


When they zig we zag