Tariq meets Alex. They were working together to disrupt consumer exploitation in Egypt through launching a new version of dubizzle, the popular classifieds website from Dubai.
With the advancement in mobile tech & growing dispensable income, there was an opportunity to increase the mobility of items. They developed a product, pitched it to the board & got it patented.
Patent: Systems for electronic exchange of information about available items
The first iteration of Shedd is born, known then as dubizzle instant. It allowed people to share what they owned and underused - from screwdrivers to watches to powerboats.
Our "Why" is established - Make better use of the world’s possessions.
6 months of tinkering, tweaking and fluffing peaked at 5 users all at once. It wasn’t going to plan. We scrapped the app and went back to the drawing board.
Nobody wanted to share power drills.
But women kept selling handbags
54% of the average woman’s wardrobe is made of items used once, never to be worn again. Coupled with an exploding fashion industry, we knew we could make better use of the world's possessions.
Bushra ShahidSenior iOS Engineer
Fadeelah Al-HoraibiCX Lead
Following successful tests in Lebanon and a launch in UAE, Shedd got it’s first funding of $1M by dubizzle and started expanding it's team.
Mo MostafaAndroid Engineer
Starah EsponjaCS Team Lead
Costanza BrusascaDigital Marketing Manager
Quickly the Shedd way of life took off, with thousands of everyday women trading their unworn fashion, and celebrities joining in to auction off limited items donating funds to good causes.
Following the run-away success of Shedd in the UAE, the goal was to test a second market with entirely different characteristics. Enter Bulgaria.
The sleepless nights began to pay off when we not only saw exponential growth of the core Shedd platform, but also a strong brand launching initiatives such as ASOB (All Shapes of Beautiful).
All shapes of beautiful
Ben CohenHead of BI
Jeethu RaoBackend Engineer
As we started scaling up operations, more support was needed to moderate content & engage with our users. In came a hub in Jordan to expand the international flavour of Shedd.
Shedd ventures down-under to test Australia as a potential market.
Bulgaria launches <em>queendom.</em>
Ayoub DardoryBackend Engineer
The Sheddnesday Intern programme is born. A fiercely competitive ‘Apprentice’ style initiative to unearth the brightest talent in the UAE – Enter Rebecca and Angela the first recruits.
Rebecca GillMarketing Intern
Angela AlexanderMarketing Specialist
Ivan YordanovMobile team lead
Gilles Van Den PeereboomSenior iOS Engineer
Ashlee PhamCS Team Lead
Frustrated by how the big shipping providers worked, we created our own courier service, connecting buyers and sellers with ease and speed – our record was 1hr 12minutes, from tapping "buy" to delivered!