A Guide to the Perfect Listing

Follow these simple guidelines to make sure your items get the love they deserve.

natural daylight

Do take photos in natural daylight.

Try to photograph your item in the morning as natural daylight is best. If you’re indoors open as many curtains/blinds as possible!

interesting setting

Do arrange your items in an interesting and clear way.

Inspired by fashion and lifestyle bloggers we encourage you to experiment – why not check out blogger Natalya Kanj’s Instagram.


Don't let your item droop off the hanger.

Let’s be honest, none of us would go on stage without having had a quick glance in the mirror beforehand. Shedd is the stage for your preloved item – let it make a scene.


Don't use the flash when taking photos.

There is nothing worse than checking out the photos from the weekend to find your face is covered with a massive beam of light. Your item feels the same way.


Do model the item yourself.

We always encourage the ‘selfie’. If you’re selling jewelry for example, splash on a new coat of glossy nail polish and model that gorgeous ring.

clear background

Do have a clean background so that your item stands out.

Get your item to stand out by having a clear background.


Don't use images that are blurry or out of focus.

Using images that are blurry turn off the buyer. Aim for a crisp, clear photo. It may take you a few attempts to get there but it’s worth it!

photo collages

Don't make photo collages.

We want to keep Shedd looking as clean and simple as possible. By uploading a single image of your item you are helping Shedd users better identify your product.

creative background

Do be creative with the background.

Keep in mind the focus should be on the item, however, you don’t always have to use a plain background - play around with texture and print.

no watermark

Don't use watermarks.

We want your stunning items to speak for themselves and it is important for us to keep the explore page looking fresh n’ clean!

messy background

Don't have distractions in the background.

Remember you are promoting your item to all the fashionistas in Dubai so having a washing machine or the pet cat in the background is not a good look.


Do iron before listing.

Show everyone how much you love your item by giving it a little TLC before photographing.


Do include a short, engaging item description.

It is important to let the buyer know the details about your item. Consider including where you purchased it, whether it is new, old or used, original price, size, brand and material. The more details you include here the easier it will be for the buyer to know they definitely want your item!


Do add at least 3 #hashtags.

Shedd uses #hashtags as key search words. If a user is looking for a silver clutch bag for a wedding, then they would type #silver #clutch #bag #wedding rather than #dubai #fashion #nice. Remember to include a space in-between each #hashtag!

profile picture

Do include a clear profile image.

We all feel a little more comfortable if we know who we are talking to - consider uploading a profile picture. If you are a brand then we highly recommend you upload your brand logo.